The digital marketing industry is booming with opportunities for fresh talent. With more companies going online, there is an increasing demand for professionals who can manage SEO, run social media campaigns, create content, analyze web traffic, and more. If you are a beginner looking to enter this exciting field, the good news is there are plenty of entry level digital marketing jobs available today.
At Webseak, we help digital professionals explore growth opportunities and build careers in the ever-evolving online space. In this guide, we will explore the top entry level roles, the skills you need, and how to land your first entry level digital marketing jobs.
Table of Contents
Why Choose a Career in Digital Marketing?
Before diving into specific job roles, it is important to understand why digital marketing is such a valuable field for newcomers.
- High Demand – Every business needs an online presence
- Diverse Career Paths – From SEO to content and social media to paid ads
- Remote Work Opportunities – Many companies offer work from home roles
- Skill Based Growth – You grow based on your results and creativity
- Freelance and Agency Options – Work independently or with companies
Digital marketing is not only a stable career option but also one that allows creative and analytical minds to flourish.
Top Entry Level Digital Marketing Jobs in 2025
1. Digital Marketing Assistant
Role Overview:
A digital marketing assistant supports the marketing team in executing digital campaigns. You will help with email marketing, social media updates, and gathering analytics.
Key Responsibilities:
- Posting on social media platforms
- Creating simple reports
- Assisting in content scheduling
- Coordinating with designers and writers
- Managing customer email lists
Skills Required:
- Basic knowledge of digital marketing tools
- Good communication and organizational skills
- Familiarity with platforms like Canva or Buffer
2. SEO Executive or SEO Intern
Role Overview:
SEO stands for search engine optimization. An SEO Executive helps improve a website’s visibility on search engines like Google.
Key Responsibilities:
- Conducting keyword research
- Optimizing website content for SEO
- Creating backlinks
- Analyzing competitor websites
- Using SEO tools like SEMrush or Ahrefs
Skills Required:
- Understanding of how search engines work
- Basic knowledge of Google Search Console
- Ability to write or edit content
3. Social Media Executive
Role Overview:
A Social Media Executive manages and creates content for platforms such as Instagram, LinkedIn, Facebook, and Twitter.
Key Responsibilities:
- Planning social media calendars
- Creating content and captions
- Responding to messages and comments
- Monitoring campaign results
- Running basic paid promotions
Skills Required:
- Creativity and a good eye for trends
- Familiarity with social media analytics tools
- Knowledge of platforms like Hootsuite or Meta Business Suite
4. Content Writer or Copywriter
Role Overview:
If you enjoy writing, a content or copywriting role can be an ideal start. These roles involve creating blogs, website content, and promotional copy.
Key Responsibilities:
- Writing SEO-optimized blog posts
- Creating marketing emails
- Writing product descriptions
- Proofreading and editing content
- Following brand tone and guidelines
Skills Required:
- Strong command of language
- Understanding of SEO writing
- Ability to research various topics quickly
5. PPC Executive or Google Ads Trainee
Role Overview:
PPC stands for pay per click. A PPC Executive handles online paid ad campaigns on platforms like Google Ads and Bing.
Key Responsibilities:
- Setting up Google Ads campaigns
- Researching keywords and bidding strategies
- Monitoring ad performance
- Optimizing ad copy and landing pages
- Creating reports for clients or teams
Skills Required:
- Analytical mindset
- Basic knowledge of Google Ads platform
- Certification from Google is a plus
6. Email Marketing Assistant
Role Overview:
This role focuses on building and running email campaigns for lead generation or customer engagement.
Key Responsibilities:
- Building email lists
- Writing engaging email content
- Creating email sequences
- Monitoring open rates and click-throughs
- A/B testing subject lines
Skills Required:
- Knowledge of email platforms like Mailchimp
- Writing and design basics
- Understanding customer behavior
7. Digital Marketing Intern
Role Overview:
If you are just starting out, many companies offer internships that provide exposure to all aspects of digital marketing.
Key Responsibilities:
- Assisting the digital team in multiple areas
- Performing market research
- Supporting SEO, content, and social tasks
- Attending strategy meetings
- Preparing presentations and reports
Skills Required:
- Willingness to learn
- Multitasking abilities
- Good communication skills
What Skills Do You Need to Get an Entry Level Digital Marketing Job
You do not need a marketing degree to get started, but a mix of technical and soft skills will help you stand out:
Technical Skills
- SEO and SEM basics
- Google Analytics or GA4
- Social media management tools
- Email marketing software
- Basic graphic design tools like Canva
Soft Skills
- Creativity
- Analytical thinking
- Problem-solving
- Time management
- Communication
Many employers also value certifications from platforms like Google Digital Garage, HubSpot, or Coursera.
Tips to Land Your First Digital Marketing Job
- Build Your Portfolio – Start a blog or manage a social media page to show your work
- Take Free Online Courses – Learn from Google, HubSpot, or LinkedIn
- Get Certified – Many free certifications boost your credibility
- Network Online – Join LinkedIn groups or attend virtual webinars
- Freelance on Platforms – Offer services on Fiverr or Upwork to gain experience
- Stay Updated – Follow marketing blogs and YouTube channels
Future Growth After Entry Level Jobs
Digital marketing offers multiple pathways once you have gained experience. Some career options include:
- Digital Marketing Manager
- SEO Specialist
- PPC Expert
- Content Marketing Manager
- Brand Strategist
- Marketing Automation Specialist
With ongoing learning and experience, you can scale your career or even start your own marketing agency.
Final Words from Webseak
Starting a digital marketing career is one of the best moves in today’s job market. With multiple roles available and room for creativity and technical growth, it is an ideal field for newcomers. At Webseak, we encourage you to begin learning today and explore opportunities that align with your strengths.
Whether you are looking to freelance, join an agency, or land a corporate marketing role, the right entry level digital marketing jobs is out there waiting for you. Take action, upskill continuously, and you will build a rewarding digital career.
