LINK BUILDING
Link building is the process of acquiring high-quality backlinks to a website from external sources. These links act as “votes of confidence” from other sites, signaling to search engines that the content is valuable and credible. Effective link building involves strategies such as guest blogging, influencer outreach, content marketing, and submitting to reputable directories. The quality, relevance, and authority of the linking sites matter more than quantity. A strong link profile helps improve search engine rankings, drive referral traffic, and enhance the overall visibility and credibility of a website. Consistency and ethical practices are key for long-term success.