PAID MEDIA
Paid media refers to any form of digital advertising where brands pay to promote their content or products. This includes channels like Google Ads, social media ads (on platforms like Facebook, Instagram, or LinkedIn), display ads, and sponsored content. Paid media helps increase visibility, drive traffic, and generate leads quickly. It’s an essential component of a digital marketing strategy, especially for new brands looking to build awareness. Unlike organic efforts, paid media offers immediate results, precise targeting, and measurable ROI. When executed strategically, it complements owned and earned media, ensuring a well-rounded marketing approach that reaches the right audience efficiently.